*Film shortlisted for the Fashion Moving Image Award at Graduate Fashion Week 2023*
The film focuses on the topic of consumerism, more specifically, consumer addiction. The film depicts the lifestyle of consumers who want to change their lifeby changing their buying habits. Unfortunately, they manage to do so for only a short amount of time before their initial behaviour quickly returns.
The soundtrackwas made especially for the film and includes familiar consumerist sounds to createboth freeing and overwhelming feelings throughout the film.
Consumers will always remain consumers.
Fashion film presenting a woman who gets sensory overload as a result of the products around her. She packs everything into the big bag and walks away. In the last scene, the audience will witness an unexpected twist of action where the woman's behaviour will be challenged.
Second part of the fashion film, presenting woman's journey with a bag full of products, through different parts of the city. Throughout the journey, the audience can hear overwhelming sounds coming out of the bag. In the main scene, the audience will witness how the character throws the bag into the sea and her consumer life changes.
In the third part of the film and the closing scene,the audience can witness an unexpected twist ofaction where the character’s problems come backas soon as she enters the environment of theopening scene. The symbolic scene underlines theaddiction to the sounds of the products - theinseparable aspect of a consumerist lifestyle.
As part of the film production process, I chose to capture some still images to use for promotional purposes.
